tools methoden

 

Tools/methods

3toolsmethods

 

The increasing heterogeneity of consumer behavior is raising new, complex problems for conducting studies. As market psychologists, we possess a wide range of methods that include psychological, quantitative and experimental research concepts that solve these problems.

 

A profound understanding of the target groups and constructs – such as attitudes, motives, perception or decision processes – that are studied as part of psychological research, allow us to use established and targeted scientific methods.