Our philosophy

17our philosophy


Since 'real adventures' are lived out in the mind, we take a look into our consumers' heads. We understand how consumer behavior, the buyer decision process, brand loyalty and product preferences are formed and how they influence communication through media and at the POS.

This requires "insight" into how our brains work as well as an interdisciplinary approach that, besides "Marktpsychologie", also includes neuropsychology and sociology.


We are constantly updating our work in analysis, evaluation and synthesis in "Marktpsychologie". 

The theories and methods used in "Marktpsychologie" are derived from scientific studies. This knowledge, plus our empirical data, are essential for providing consultation that reaches set targets. Using the results we have acquired through research in "Marktpsychologie", we provide conclusions and recommendations that are used to develop strategies and to form marketing measures.