Advanced training in "Marktpsychologie"

14advanced training in marktpsychologie 


Psychological theories and methods as well as empirical data are absolutely fundamental to conducting market research and to providing advice that can solve specific problems.


That is why the market research we conduct is built on a scientific foundation. We formed the term "Marktpsychologie" because we learned that everything that our market partners (trade, manufacturers, consumers) experienced and did – besides having economical reasons – was primarily down to psychological factors.


You too can learn everything we have been uncovering about the different ways of gathering data, conducting psychological analysis, evaluation and synthesis as part of our advanced training seminars.