Qualitative research is shaped by a great deal of transparency and communication. Consequently, we make use of these paradigms in all of the qualitative methods we use in our research, whether in developing a methodological approach, gathering data or evaluating and analyzing our results.

This means that we not only use conventional methods, such as investigation, in-depth interviews, group discussions, or summarizing relevant topics together into a compendium. More than that, we always strive to consider the value of such methods and how appropriate it is to use certain questioning and analysis techniques. This includes: narrative questions, laddering techniques, projective or associative procedures, qualitative content analysis or hermeneutic approaches.