einsatz psychologischer techniken


Employing psychological techniques

43employing psychological techniques


Often, consumers lack the words they need to express their feelings. Many decisions are based on gut instinct which even customers are unable to explain in a rational way. As a result, customers feel overwhelmed when faced with direct questions. Only indirect questions make it possible to tap into psychological processes that are often subconscious and difficult to access.


We use a broad range of indirect questioning techniques developed through psychology – such as projective or associative questions, or story telling through stream of consciousness narratives – so as to make subconscious psychological processes transparent.