Exploration/in-depth interviews



Feelings, desires, needs, as well as ideas and opinions are all experienced in very different ways. It is often difficult for consumers to discuss these experiences openly together. Even in separate interviews, it is often hard for consumers to find the 'right words'.


Only special intuition, the correct manner and indirect questioning techniques enable different personalities to be examined with precision and in depth.


We guarantee to do this at the highest level by providing our researchers with comprehensive psychological training in indirect exploration. We also offer them constant supervision.