qualitativ online


Qualitative online methods

42qualitative online methods


Advances in technology are not the only thing that have allowed us to conduct research in "Marktpsychologie" in a virtual world, but the way that consumers communicate has also been a key element.


Consumers share their opinions about products, brands and other issues relevant to market research on forums and blogs just as much as they do when they are in direct contact with other consumers.


Consumers document their daily life in online diaries and so also allow us to take part in this as virtual readers.