data mining2


Data mining

33data mining


Since Customer Relationship Management (CRM) was introduced, many interesting perspectives for market research have opened up by compiling customer-specific buying data. Buyers leave a trail which tells you a lot about their buying behavior and their preferences. Indeed, the motto really is true: "you are what you buy".


By using intelligent data mining, shopping baskets, group purchases, buyer migration, brand change, new and repurchase rates can be analyzed and are profitable for understanding shoppers.